I must admit I had some prejudices about this game before testing it. It looked like the typical teenager game set in a pink, Barbie-like world, but the truth is very different. In fact Beauty Factory is more similar to those typical tycoon games where you have to build your own empire.
Beauty Factory follows that line, only that this time it's a beauty products company. After creating and customizing your avatar, you'll have to do research for different products (perfume, mascara, eyeshadow, lipstick...), design their packaging, plan a marketing campaign and start the production. Then you'll have to check sales reports and adjust your production according to benefits and market demand.
You take control of every single aspect in the game from a overhead perspective, not actually moving characters from one place to the other, but checking the different areas in your company and making sure they're going the right way. The games features a nice 3D design and a good background music as well.
Although it may sound a bit complicated, I can assure you it's not. Actually, it's fun to be in charge of a fictional company and play your role as boss. Plus, Beauty Factory is easy to learn to play and it even includes a useful tip collection at the beginning of the game -which, on the other hand, would be nice to have at hand during the game. Of course, mastering the whole cosmetic business is a different story!